Running advertising campaigns

This provides brief information on the opportunities for advertising your site in search engines:

Google AdWords

"More than 200 million times a day, people use Google and its partner sites to find what they're looking for. With Google AdWords you create your own ads, choose keywords to tell us where to show your ads and pay only when someone clicks on them.

Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on our growing network of partner sites, including AOL, Earthlink, and Sympatico. With more than 200 million searches on Google each day and millions more on our partner sites, your Google AdWords ads reach a vast audience.

When you create a Google AdWords ad, you choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, our AdWords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad's position on the results page.

There's no minimum monthly charge -- just a $5 activation fee. Your ads start running within minutes after you submit your billing information. You can easily keep track of your ad performance using the reports in your online account"

See also Google AdWords

AltaVista

Sponsored Matches are search results provided by paying advertisers. Most Sponsored Matches are provided by Overture, Inc., which generates highly relevant search results by allowing advertisers to bid for placement order based on specific search keywords. Overture is a leading provider of pay-for-performance search. Some Sponsored Matches are from advertisers working directly with AltaVista and may be in the form of an enhanced search function to find hotels, airline flights or other consumer services. An AltaVista editor reviews these results to ensure they are relevant to your search. Sponsored Adult Matches and Sponsored Gambling Matches are provided by paying advertisers. "

See also AltaVista advertising

Overture

Overture is a global leader in commercial search services on the Internet, providing new and more powerful ways for businesses and customers to connect online. Overture pioneered commercial search by aligning the interests of consumers, its 95,000 active, paying advertisers and its distribution partners, including Yahoo!, MSN and CNN. The company offers a full suite of Internet search products and search-related services. In addition, the company operates the AltaVista.com and AlltheWeb.com Web sites.

With Overture, you bid for placement in search listings and set the price you're willing to pay for each sales lead. Unlike direct mail, you won't have to pay for mailing lists, printing or postage, and you won't pay for impressions as with banner ads and tiles. You pay only for the sales leads that actually click through to your site.

See also Overture