Google AdWords analyzing|
Google AdWords are the commercial ads displayed in Google on the relevant search queries. The ads are displayed before search results (not more than 2 ads) and on the left side of them (up to 8 ads)
Search Engines Monitor allows gathering statistics on these displays. Google retrieves links and descriptions of the Google AdWords ads, which can later be used for analysis. In the Reports and Analyzing section you can see which ads have been shown in Google, and as well with what frequency. All the ads are divided by their dates.(For the full list of the available web rankings reports see web ranking reports)
The ads displayed in the AdWords system change from search to search (even for the same search phrase). Therefore, it is recommended to perform the AdWords search a number of times a day (10-15) in order to receive the full picture.
Here is what Google says on their AdWords program:
"More than 200 million times a day, people use Google and its partner sites to find what they're looking for. With Google AdWords you create your own ads, choose keywords to tell us where to show your ads and pay only when someone clicks on them.
Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on our growing network of partner sites, including AOL, Earthlink, and Sympatico. With more than 200 million searches on Google each day and millions more on our partner sites, your Google AdWords ads reach a vast audience.
When you create a Google AdWords ad, you choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, our AdWords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad's position on the results page.
There's no minimum monthly charge -- just a $5 activation fee. Your ads start running within minutes after you submit your billing information. You can easily keep track of your ad performance using the reports in your online account"
More information on Google AdWords can be found here adwords.google.com
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