Title and description|
A very important thing for web page optimization is the description returned by the search engine when displaying your link. If the description is fairly poor, the visitor will rather choose your competitor - even if you are ranked higher in the search results.
Search Engines Monitor tracks and saves the descriptions displayed by Google with the links returned among the search results. In the Reports and the Analyzing section you can see how your pages' descriptions changed in the course of time. Each description has the date by it. Thus, you can always see how the changes in pages of your site affected the description returned by the search engine. (For the full list of the available web rankings reports see web ranking reports)
Different search engines form the description returned in the search results in their own way. Many search engines used to use the description meta-tag for that purpose. However, the value of this tag is now pretty much lost. Many search engines (for instance, Google) ignore the description tag. Others (AltaVista) may use it, however it is not the founding criteria.
Google displays the Title tag (or its part if the Title tag is too long) as a link. The description follows below. Thus the Title tag appears to be one of the most important optimization items. The description is formed by Google and is based on using the page's text. If your site is present in DMOZ, then part of the description is formed out of the text provided by DMOZ.
For optimizing the descriptions returned by those search engines one would have to go through experimenting. For this very purpose Semonior provides the capability of keeping history of the descriptions. Yet, certain advice may be given for the Title tag optimization; those are provided below.
The title tag of your page is the most important factor to consider when optimizing your web page for the search engines. This is because most engines & directories place a high level of importance on keywords that are found in your title tag. The title tag is also what the search engines usually use for the title of your listing in the search results.
The correct placement for the title tag is between the HEAD and /HEAD tags.
Tag limits: It is recommended that your title tag be between 50-80 characters long - including spaces! The length that the different search engines accept varies, but as long as you keep within this limit you should be ok.
It is recommended that you include 1-2 of your most important keyword phrases in the title tag, BUT be careful not to just list keywords. If you just list keywords you risk being viewed as a spamming the engines which can ultimately lead to you being blacklisted by the search engines. Your title tag should include your keyword phrases while remaining as close to a readable sentence as possible to avoid any problems.
Make your title enticing! Don't forget that even if you get that #1 listing in the search engines your listing still needs to say something that makes the surfer want to clickthrough and visit your site. Since the length of your title tag could be a little long for some engines it is recommended to place the keywords at the beginning of the tag when possible so that you do not risk having them cut off.
Each page of your site should have it's own title tag with it's own keywords that related to the page that it appears on.